When is a deal not a deal?

Sometimes a special offer can be a little too special. Notice anything wrong this this offer?

Supermarkets train customers to recognise discounts and special offers. In this case customers are trained to expect that yellow labels indicate an offer which represents good value. However this can just serve to draw your attention from better value options.

It really pays to stay on your toes and do the maths on so-called “special offers”. Don’t just trust the brightly coloured discount signs that are designed to make you think you’ve found a bargain.