The Long March, Supermarket Style

Milk and Bread are amongst the most frequently bought products in any Supermarket. And yet, they are often found at the very back of the store. One theory is that stores want you to walk further through the aisles so you'll buy more stuff. This is part of a technique called Consumer Behaviour Management. But there's another explanation that's more innocent.

Since these products have a high turnover and in particular with dairy products, it is easier to deliver to the rear of the store where goods can be stored in large refrigerated storage areas before they are put on the shop floor.

So, next time you are trekking across the store to get your essential, just remember they may be trying to get you to spend more but also make it easier to manage their deliveries.